About me

Carol, founder of Hoop n Loop, with her dog

Hi, I'm Carol — founder of Hoop n Loop

Hoop n Loop started in East London in 2017, combining my background in fashion and pattern cutting with a love of embroidery.

It all began with my dog Koko. I wanted to create something that captured her personality in a way that felt modern, personal and made to last.

Today, I hand-draw each pet portrait before carefully turning it into embroidery in my East London studio. Every piece is made individually, celebrating the pets, people and memories that mean the most.

Koko sadly isn't with us anymore, but Cricket — our little Greek rescue — is now very much part of the Hoop n Loop family.