Every stitch
tells a story.

Every Hoop & Loop piece begins with a memory. Whether it’s a beloved pet, meaningful handwriting, a child’s doodle or a simple set of initials, every order is carefully embroidered in our East London studio to create something you’ll treasure for years to come.

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HOW IT WORKS

Your design, beautifully embroidered in five simple steps.

1. Choose something you love 

Pick your product, from sweatshirts and t-shirts to caps, totes and cushions.

2. Share the memory

Upload your photo, doodle, handwriting, initials, name or meaningful date.

3. We bring it to life

We carefully prepare your design for embroidery, selecting stitches, colours and details.

4. Stitched with care

Your piece is embroidered in our East London studio using premium threads.

5. Ready to treasure

Every order is checked, wrapped and sent on its way to you or someone special.